邮箱网 1条评论 6960次浏览 2012年12月22日 星期六 09:51
The Best and Worst Times to Send an Email
Despite the marketing and PR world's love affair with social media, email remains a key component of any media relations or marketing campaign. Plus, it's the primary way agencies and clients stay in touch.
尽管市场营销和公共关系都喜欢社交媒体,但是邮件仍然是任何媒体关系或营销活动重要组成部分。另外,它也是客户保持联系的主要方式。
Whether we like it or not, email isn't going anywhere, at least not in the near future.
不管我们喜欢还是不喜欢,电子邮件是不消失,至少不会在不久的将来消失。
For those professionals whose livelihood depends on email open rates and click-through numbers, an infographic with data from email software provider GetResponse will be of great use.
对于那些依赖电子邮件的专业人士,邮件的打开率和点击数可以从从电子邮件软件供应商的GetResponse的数据信息图表显示出来,电子邮件对于他们是极其重要的。
GetResponse analyzed more than 21 million emails sent by its clients during the first quarter of 2012. Among the findings:
GetResponse的分析,它的客户在2012年第一季度超过21亿封电子邮件发送。其中发现: 23.63 percent of all emails are opened within the first hour; that number drops off precipitously as the hours tick by;Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m.;The hours that see the most click-thrus are 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m.;The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m. 23.63%的电子邮件是在第一个小时内打开的,当这个时间过去数据集急剧下降,大多数电子邮件发送从早上6点至中午十二时,最少的数值出现在午夜到早上6点的时间,看到的最多的点击是上午8点到上午09时以及下午3时至晚上八时,看到最多的打开时间是上午8点到上午9时,下午3时和下午4时。
"The best time to send emails is when customers are reviewing their inboxes," the infographic says. "For maximum open and click rates choose morning and early afternoon."
“发送电子邮件的最佳时间是当客户正在审查他们的收件箱”的信息图表说。 “最大的打开和点击率,选择早晨和下午。 ”
Here's the full infographic for more stats:
回复 酷邮差 2012年12月22日 星期六 13:05